Amazon Symbol: AMZN
http://finance.yahoo.com/q?s=AMZN
Rationale: Amazon is far ahead of the game with Kindle, the electronic reader. Many think Apple and Steve Jobs will do a marketing shift and soon have their own electronic reader.
Amazon just bought Zippo.com, and remains a top distribution model with Jeff Bezos, CEO, as a visionary. We trade the stocks and puts and calls.
Guidance: We bought Amazon 3/30/09 at 64.50 and have doubled our money with current prices at 127.80. Amazon is light years ahead in its retail distribution model, of all brands, and has a time advantage on this product over Apple and Sony, both hot behind in the electronic media format. Traders should always consider selling 1/3 or more of a position when we’ve seen this many highs and a doubling in less than a year.
La-Z-Boy Symbol: LZB
http:// www.la-z-boy.com
Rationale: La-Z-Boy has cut costs, and we think home redo’s, part of “cocooning” in the “new economy” will be a consumer spend. As the economy improves, LZB has great potential for earning jumps
Guidance: On 9/2/09 we recommended this position at 7.90 to hold in our speculative portfolio. Use a 25% trailing stop loss or PNF chart stop loss at 6.50
JM Smuckers Symbol: SJM
Rationale: Smuckers is well run. It is THE brand. It’s also a value stock that got hit by the crash, and we recommended 11/9/09 at 53.90
Guidance: . Use an pnf stop loss at 45.00, or increase your exposure if holding long term. We see Smuckers hitting 80.00 in 2010.
Smith and Wesson Symbol: SWHC
Rationale: American has a fascination with GUNS. We love WAR. WE love our RIGHTS. Obama will destroy America conspiracists will continue to raise gun sales, and unneeded murders. Buy what is selling.
Guidance: This is simply a remarkable family owned business with all the brands, and catching all the waves. Pays a dividend. Set stop loss to Pnf charts. Use an pnf stop loss at 45.00
