Entertainment
McDonalds Symbol: MCD
http://www.aboutmcdonalds.com/mcd
Rationale: McDonalds builds ugly buildings worldwide, advertises “FAT food” to kids, and serves a terrible product.
Everything about their model of “food crime” is perfect, and we are a long-term holder of both stock, and call.
Their foray into “designer coffee” concerns us, and is the only negative on the stock. Buy grease and little toys.
Guidance: We bought McD in March 2009, at 50.75, right near the bottom of the year to date. With a 3.43% yield and a firm understanding of their market, we’ve also returned up to 80% on recent call options, which expire in January.
MCD is a strong buy any time under 57.00. Use a 25% trailing stop loss
Disney Symbol: DIS
http://corporate.disney.go.com/careers/who.html
Rationale: Disney is entertainment. They do it right. As America comes from recession entertainment will prosper, and Disney is the perfect “American Dream” company. A very conservative investment long term.
Guidance: We have owned Disney since 2007. We bought more at 6800, doubling our position. Our average cost for most traders is $12.00 to $13.50 a share.
Use a 25% trailing stop loss.
Smith and Wesson Symbol: SWHC
Rationale: America believes in guns. It’s like entertainment to me, as we must protect ourselves, while we grow fatter. This is my sin stock. Sales and earnings are bound to go up as America arms itself by the TV.
Guidance: It concerns me that SWHC has not grown with the recent market upswing, but it’s a low priced stock with good potential.
Use a PNF stop loss on SWHC, bought at 4.96 average, of 3.50. We’re seeing a double bottom Breakdown that is holding, and either time for a shift in position, or stop loss.
YUM Brands Symbol: YUM
Rationale: Pizza Hut, Taco Bell, and KFC-it’s simple. Terrible products, horrible for you, and loved worldwide. We’re impressed with their international expansion. They control costs well. We play this as a long-term stock, and put and call.
YUM is often replaced in our portfolio for extraordinary gambling, video, or other entertainment companies.
Guidance: We bought YUM originally in January 08 at 32.00 and doubled our position at the market bottom when we saw 23.00, for an average price of 26.00
Currently trading at 35.71 we believe YUM is strategically in the sweet spot for international development, selling our food slop to others.