At www.bluechipoptions.com we teach is that we are not watching whether the market moves up or down to buy or sell, rather looking at the normal ebb and flow of the market, and observing how the market breathes. We use a method to identify whether the market is at the end of inhalation or exhalation and exercise the option that will move enough with the inhalation and exhalation to take advantage of it to make a profit. So it really doesn't matter if the market is in an up trend, down trend or sideways trend.
Traders typically never really trade the trend, and are trading contrarian, and it’s why most lose.
We are making money on the respirations of the market, no matter what the overall direction.